Does Free Shipping Really Drive More Traffic?

Jun 02, 15 Does Free Shipping Really Drive More Traffic?

Posted by in eBay, Listing

Let a Law Firm Remove your Negative Items from your Credit Report! For the past couple of months I have been slowly converting all my eBay listings to free shipping. Naturally, many of you will be wondering if I saw a rise in sales. The answer is sort of; sales rose slightly, and some items that were sitting on eBay for months did sell after I reset the shipping. Yet I did not see a large rise in sales largely because I had to raise prices in order to cover the cost of “free shipping.” Note: The main reason I’m switching to free shipping is to simplify and rationalize my listings. I also want to control shipping costs by offering only the cheapest shipping option possible: USPS Standard Post or Media Mail. I did not expect a big rise in sales and have not gotten one. Yet there is a small rise in sales, and I think I can account for it. Many people do not like to buy online because they are afraid of shipping. They have either been burned by high shipping costs or simply get confused by it. By taking the decision about shipping away from them, you make such people more likely to buy. Crossings: Books you can believe in, selected by Christian readers like you. When people see the cost of shipping displayed they are more likely to think twice about making a purchase. Hide the cost in the product’s final cost, and they will be more likely to get out their credit cards. Another reason they are more likely to buy is that free shipping makes buying simpler. Making purchases easier makes people more likely to spend money, as retailers have long known. So yes, folks, it is worth the effort to convert your listings to free shipping when possible. Here are a few tips that will help you harness the power of free shipping: Free shipping is not free to you. You will have to pay the...

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What Walmart Can Teach Online Booksellers

Jun 01, 15 What Walmart Can Teach Online Booksellers

Posted by in eBay

“Picasso had a saying—’good artists copy; great artists steal’—and we have always been shameless about stealing great ideas.” – Steve Jobs, 1996 Want a free book, hassle-free? It’s a good day to join Crossings book club. Mass retailers like Walmart, Costco, and Kroger have some very important lessons to teach all online retailers. You should pay attention to these companies because they make vast amounts of money selling a wide variety of products. Walmart Stores Inc. (NYSE: WMT) reported revenues of $485.52 billion on April 30, 2015, Costco Wholesale (NASDAQ: COST) reported sales of $115.64 billion on February 28, 2015, Inc. (NASDAQ: AMZN) reported a revenue figure of $91.97 billion on March 31, 2015, and Kroger Co. (NYSE: KR), America’s largest grocer, reported a revenue figure of $108.47 billion. Our new customers report average savings of $522 on car insurance! Click Here! These numbers are no mistake. They come very deliberate strategies, some of which anybody can take advantage of. Some of the most important lessons that big retail can teach online retailers include: Selling a lot of small items at a low price can be more profitable than selling a few high-value items. Unfortunately, many online retailers do the opposite; they devote all their time and energy to seeking out and selling a few expensive items and have very low levels of sales to show for their troubles. Posting a large volume of items is more effective than posting just a few. Selling items at a variety of prices will drive more sales than just low-cost or expensive merchandise. Next time you go to Walmart, Costco, a Kroger grocery store like Ralph’s or Fred Meyer or any other large store, take a look around. You’ll see items selling at a wide variety of prices; at a Kroger Marketplace store you might see 50¢ cans of tomatoes and $10,000 diamond rings for sale in the jewelry store. (Yes, Kroger is one of the nation’s largest jewelers). At Walmart, you might see $4,000...

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A Few Tips for Creating a Killer eBay Listing

Listing an item on eBay will take a little longer than listing something on Amazon because you will have to do more work. This is both good and bad; eBay listings take more time to create, but it gives you more control over the process. There are also some things that you can do to make your eBay listing more effective and more likely to sell your item. These strategies and steps include: Avoid eBay’s valet program because it does not take most books and items under $40.   Always list older and unusual items as antiquarian or collectible. This lets you set up a completely new listing for the item and stops eBay from confusing it with something completely different. That would keep your first edition of Kurt Vonnegut’s Player Piano from 1952 from getting lumped in with a recent paperback reprint of the same book. It also directs your stuff to people more likely to pay extra for it, namely collectors. A person who just wants to read Player Piano is looking for the cheapest copy possible; a collector is looking for special attributes.   If you are listing with an ISBN, check the title eBay gives you. They sometimes get it wrong, especially the year. Make sure the year listed there is the year the book you are selling was published and that the title and author are correct.   Always post at least one really good picture of your book at eBay. The picture should only show the book and nothing else. Use a scanner to take the picture and a photo editing program to crop the picture. This makes it look more professional.   If possible, post more than one picture; I usually post a picture of the front and back of the book unless the back is blank. If there are illustrations inside the book, post pictures of them. If there’s a signature, post a picture of that. If you think it is a first edition, post a...

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Why you have to sell through Amazon and eBay

There’s a very simple reason why you would want to sell through Amazon and eBay if you want to succeed in online retail. Amazon and eBay are where the customers are. During the third quarter (May, June, July, and August of 2014), Amazon sites had 168 million visitors a month in the United States alone, according to the Statistics Portal, Statista. Statista’s data also showed that eBay attracted 111 American million visitors a month. There simply is no other website in the United States or Canada where you will be able to make contact with that many customers. Not one of the other sales platforms that will let smaller retailers conduct third-party sales attracts that kind of traffic.   Secrets from a Manhattan Broker: Things Your Rental Broker Doesn’t Want You to Know by Alex Zane Coleman. $9.99 from Looking for an apartment rental in Manhattan is undoubtedly a frustrating experience. Having to deal with lying brokers, fake ads on Craigslist, and bait and switch tactics, most apartment hunters find themselves in a desperate state filled with many unanswered questions. This book provides answers to those questions and more, helping you to save time, money, and most of all, your sanity!   The Best Online Real Estate Basically, eBay and Amazon have staked out the best real estate online, and in retail of any sort, location is everything. The great thing about these giants is that they are willing to let you sell through their prime locations. Walmart and Costco would not let you come into their stores and sell used books, but eBay and Amazon will. Amazon and eBay’s numbers also show why setting up your own online store is now a dumb idea for most sellers. There is no way you will be able to attract that kind of traffic to your website. If you set up your own online store, you would have to pay for website design and hosting and invest a fortune in advertising to attract a tiny...

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A Few Reasons Why You Should be selling through Amazon and eBay

The minute you start researching online retail, you will probably discover dozens of websites, blog posts, and forum posts bashing Amazon and eBay. You will probably also see all the horror stories about high fees, eBay rules, Amazon rules, etc. The best piece of advice I can give you is to ignore them because there currently is no good alternative to Amazon and eBay for the small seller in the United States and Canada. Unless you have several thousand dollars to invest in a website and retail operation, you will have to deal with Amazon and eBay. Something else to remember is that most of that anti-Amazon and anti-eBay propaganda is being spread by people trying to sell some sort of alternative to them, such as a prepackaged online store. Do not listen to them. Most of their solutions will cost more than Amazon and eBay and not attract one percent of the visitors you would get through Amazon and eBay. More reasons why you should concentrate on Amazon and eBay sales include: Statista reported that Amazon had 168 million visitors a month to its U.S. sites during the middle of 2014.   Statista also reported that eBay attracted 111 million visitors to its U.S. sites. The volume of merchandise moved by third-party vendors through Fulfillment by Amazon increased by 65% in 2014, according to Tech Crunch.   Selling through Amazon and eBay is the best education in online retail that I know of. You will learn basic skills, gain lots of insight, and make money at it. If you do decide to try elsewhere, the systems will be basically the same, so you will know how to use them.   eBay can give you a substantial discount on shipping, which can save you money.   Services like Fulfillment by Amazon and eBay’s Valet and Global Shipping Program can save you a lot of time, which is just as important to an entrepreneur as money, if not more so. Customers are already familiar with...

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eBay Is Now an Acquisition Target

Investors and online retailers need to pay close attention to the situation at eBay (NASDAQ: EBAY) right now. The online marketplace is getting ready to spin PayPal, its payment solution, off into a separate company. That should concern us because PayPal generates around 44% of eBay’s revenues. eBay reported a TTM revenue of $17.9 billion on Dec. 31, 2014, of which $7.786 billion came from PayPal. Get the picture, folks; without PayPal, eBay’s value and revenues drop by nearly half. That puts eBay in a very vulnerable position because its other business, the online marketplace, has only been growing by around 1% a year. Most of the revenue growth at eBay is coming from PayPal. eBay could survive without PayPal, but it would not grow very fast without the payment solution. eBay Has Lost Its Momentum If eBay wants to remain relevant and regain its momentum, it will have to restructure its business in a big way. eBay’s core business is no longer growing; it is facing aggressive competition from rivals like Walmart (NYSE: WMT) and (NASDAQ: AMZN). Much of Amazon’s recent growth has been driven by third party sales and its Fulfillment by Amazon (FBA) operation. VentureBeat estimated the value of Amazon’s third party sales at $17 billion in 2013. Tech Crunch reported that the volume of merchandise moved by Amazon’s FBA business increased by 65% in 2014. Since third party sales are eBay’s core business, you can see the problem here. eBay is trying to restructure its core business by offering a solution similar to Fulfillment by Amazon. For those of you unfamiliar with it, FBA is a service in which Amazon warehouses, packs, and ships merchandise on its website on behalf of customers. The problem is that eBay’s answer to FBA looks like too little too late; its Valet service is limited, and it is not clear if eBay has the resources to match Amazon’s capabilities. eBay’s Future as an Acquisition Target Despite its lack of momentum, eBay has two...

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