Does Free Shipping Really Drive More Traffic?

Jun 02, 15 Does Free Shipping Really Drive More Traffic?

Posted by in eBay, Listing

Let a Law Firm Remove your Negative Items from your Credit Report! For the past couple of months I have been slowly converting all my eBay listings to free shipping. Naturally, many of you will be wondering if I saw a rise in sales. The answer is sort of; sales rose slightly, and some items that were sitting on eBay for months did sell after I reset the shipping. Yet I did not see a large rise in sales largely because I had to raise prices in order to cover the cost of “free shipping.” Note: The main reason I’m switching to free shipping is to simplify and rationalize my listings. I also want to control shipping costs by offering only the cheapest shipping option possible: USPS Standard Post or Media Mail. I did not expect a big rise in sales and have not gotten one. Yet there is a small rise in sales, and I think I can account for it. Many people do not like to buy online because they are afraid of shipping. They have either been burned by high shipping costs or simply get confused by it. By taking the decision about shipping away from them, you make such people more likely to buy. Crossings: Books you can believe in, selected by Christian readers like you. When people see the cost of shipping displayed they are more likely to think twice about making a purchase. Hide the cost in the product’s final cost, and they will be more likely to get out their credit cards. Another reason they are more likely to buy is that free shipping makes buying simpler. Making purchases easier makes people more likely to spend money, as retailers have long known. So yes, folks, it is worth the effort to convert your listings to free shipping when possible. Here are a few tips that will help you harness the power of free shipping: Free shipping is not free to you. You will have to pay the...

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What Walmart Can Teach Online Booksellers

Jun 01, 15 What Walmart Can Teach Online Booksellers

Posted by in eBay

“Picasso had a saying—’good artists copy; great artists steal’—and we have always been shameless about stealing great ideas.” – Steve Jobs, 1996 Want a free book, hassle-free? It’s a good day to join Crossings book club. Mass retailers like Walmart, Costco, Amazon.com and Kroger have some very important lessons to teach all online retailers. You should pay attention to these companies because they make vast amounts of money selling a wide variety of products. Walmart Stores Inc. (NYSE: WMT) reported revenues of $485.52 billion on April 30, 2015, Costco Wholesale (NASDAQ: COST) reported sales of $115.64 billion on February 28, 2015, Amazon.com Inc. (NASDAQ: AMZN) reported a revenue figure of $91.97 billion on March 31, 2015, and Kroger Co. (NYSE: KR), America’s largest grocer, reported a revenue figure of $108.47 billion. Our new customers report average savings of $522 on car insurance! Click Here! These numbers are no mistake. They come very deliberate strategies, some of which anybody can take advantage of. Some of the most important lessons that big retail can teach online retailers include: Selling a lot of small items at a low price can be more profitable than selling a few high-value items. Unfortunately, many online retailers do the opposite; they devote all their time and energy to seeking out and selling a few expensive items and have very low levels of sales to show for their troubles. Posting a large volume of items is more effective than posting just a few. Selling items at a variety of prices will drive more sales than just low-cost or expensive merchandise. Next time you go to Walmart, Costco, a Kroger grocery store like Ralph’s or Fred Meyer or any other large store, take a look around. You’ll see items selling at a wide variety of prices; at a Kroger Marketplace store you might see 50¢ cans of tomatoes and $10,000 diamond rings for sale in the jewelry store. (Yes, Kroger is one of the nation’s largest jewelers). At Walmart, you might see $4,000...

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Wal-Mart Reveals Some Intriguing Online Capabilities

 Your new favorite book is free! Check out Literary Guild today. Wal-Mart Stores Inc. (NYSE: WMT) is revealing some intriguing new online capabilities that should give competitors like Amazon.com (NASDAQ: AMZN) pause. The retail behemoth is quietly promoting and testing its new free delivery option, ShippingPass, at the same time with a brilliant online strategy. The strategy demonstrates that Wal-Mart’s leaders have a tremendous understanding of human nature, publicity, advertising, online marketing and retailing that they are using to drive sales to Walmart.com in clever new ways. TechCrunch reported that an unknown number of web surfers stumbled upon a leaked internal link at Wal-Mart.com. The link took them to a webpage that revealed the name of Wal-Mart’s new service, ShippingPass, and offered customers free shipping for $1 a year. Customers were even invited to sign up for the service, but the link later disappeared. Those that signed up for the fantastic deal later received an apology email from Wal-Mart that included a $50 e-gift card. The apology email claimed those that had signed up had accidently stumbled upon an internal alpha test of the service. Where would you be without your car? The right insurance for the right price from SafeAuto keeps you driving for about $3 a day. Get your quote today at SafeAuto.com How Wal-Mart Mastered Free Publicity and Social Media This does not sound like a mistake to me; instead, it sounds like a very deliberate and extremely clever publicity stunt that took advantage of the Alpha Test. The event can be categorized as a publicity stunt because of all the attention it brought to ShippingPass. Not only did it get media attention but it also attracted interest from social media and the blogosphere. The external testers that signed up for the test become advertisers for Wal-Mart because they will talking about the $50 they got for simply trying to sign up for ShippingPass. When I heard about the affair, I went straight to the ShippingPass waitlist page and signed up....

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How to List a Book on Amazon.com

Apr 02, 15 How to List a Book on Amazon.com

Posted by in Amazon

I like listing books on Amazon because it is easy, time-saving, and basically free. The best thing about Amazon is that it does not charge you unless you actually sell the merchandise, which makes it cheaper than eBay. Listing on Amazon is nowhere near as complicated or time-consuming as listing on eBay. I figure that I can list four or five books on Amazon in the time that I list one book on eBay. That makes it easy to list a large volume, which is the only way to make money on Amazon. The drawback to Amazon is that you will not have as much control as you have at eBay. You will not be able to offer an auction, take and refuse bids, and write a detailed description. The number and quality of pictures you can display is limited. There is also little chance to add your own Search Engine Optimization (SEO) terms, which can help drive more sales. Since Amazon is a retail marketplace directed towards general consumers, it is a good idea to only list recently published books geared towards a general consumer there. I have not listed many collectible books on Amazon.com, but I plan to in the future to see how they sell and how much I can make from them. Here is the basic process for listing a book at Amazon.com: Go to Amazon.com   Click on Your Account on the righthand side of the screen. When your account comes up, click on your Seller Account on the Other Accounts If you do not have a Seller Account, follow the instructions for setting it up.   Log into your Seller Account. If you do not have one, follow the instructions for setting one up.   On the top of the screen, you’ll see Inventory, and if you mouse over to it, a drop down menu will appear. Look for the words Add a Product and click on them. Now you’ll see the Find it on Amazon search feature....

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A Few Tips for Creating a Killer eBay Listing

Listing an item on eBay will take a little longer than listing something on Amazon because you will have to do more work. This is both good and bad; eBay listings take more time to create, but it gives you more control over the process. There are also some things that you can do to make your eBay listing more effective and more likely to sell your item. These strategies and steps include: Avoid eBay’s valet program because it does not take most books and items under $40.   Always list older and unusual items as antiquarian or collectible. This lets you set up a completely new listing for the item and stops eBay from confusing it with something completely different. That would keep your first edition of Kurt Vonnegut’s Player Piano from 1952 from getting lumped in with a recent paperback reprint of the same book. It also directs your stuff to people more likely to pay extra for it, namely collectors. A person who just wants to read Player Piano is looking for the cheapest copy possible; a collector is looking for special attributes.   If you are listing with an ISBN, check the title eBay gives you. They sometimes get it wrong, especially the year. Make sure the year listed there is the year the book you are selling was published and that the title and author are correct.   Always post at least one really good picture of your book at eBay. The picture should only show the book and nothing else. Use a scanner to take the picture and a photo editing program to crop the picture. This makes it look more professional.   If possible, post more than one picture; I usually post a picture of the front and back of the book unless the back is blank. If there are illustrations inside the book, post pictures of them. If there’s a signature, post a picture of that. If you think it is a first edition, post a...

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